Concrete

Katryna “Kat” Howard

she,her

Content Creator Portfolio

Lifestyle-Beauty-Home-UGC-Events

Mail Envelope Illustration
Instagram icon outlined
TikTok Logo Icon
Concrete

About me + My community

👋🏽

Hey, I am Kat

Instagram icon outlined

3,660 followers

2% engagement rate

51.3% women, 28.7% men, 19.9% other

TikTok Logo Icon

1,511 followers

7% engagement rate

As a Black and Latina creator, I activate content through personal storytelling and enhance brands' stories, strengthening and building community, increasing engagement, and amplifying brand awareness.

Oh, and I model commercially.


In the words of Solange “Nothing without intention”.

Concrete

Brands aka street cred - Let’s work together!

Concrete

Portfolio - Content Creation: storytelling + Lifestyle + UGC

Client: Nike x Word Agency

Product Overview

Brief: Promotion of Custom Women’s Soccer Team Jerseys in NYC store

Client: META x Black Entrepreneur’s Day

Creator Interview

Brief: Coverage of virtual event on threads and live taping with creator mini interviews

Jump to all assets here

Client: Daiso

UGC

Brief: Bring to life cozy home ASMR content featuring Daiso products

Client: Planned Parenthood x WORD

Storytelling

Brief: Recap + BTS of Planned Parenthood’s sex ed series

Concrete

Portfolio - Content Creation:

Filming + editing events, Social Content + Canva graphic design for hey berna

Client: Hey Berna

Book Launch NYC Event IG Story Takeover

Brief: Take over @heyberna instagram to cover pre + during event on stories. This was the first stop of a multi city book tour.

Client: Hey Berna

Book Launch SF Event | Money Stories

Brief: Take over @heyberna instagram to cover pre + during event with a focus on highlighting community money stories from guests.

Link to stories

Client: Hey Berna

Design for NPR Feature + Upcoming Events

Brief: Design graphics that are on brand to highlight Berna’s press features like NPR article and schedule of upcoming events

Client: Hey Berna

Graphic Design - Shondaland Press Feature

Brief: Design graphics that are on brand to highlight Berna’s press features like NPR article and schedule of upcoming events

Link to Shondaland post

Concrete

Portfolio - Content creation:

Beauty + Hair + UGC

Client: Zena Foster Beauty

UGC Product Demo

Brief: Video content showcasing use of new product during skincare routine

Client: Bread

Product Overview

Brief: Video content highlighting newly launched product product, unboxing, and hair styling

Client: Beauty Therapy Session | Service Overview

Brief: Videos + stills showcasing skincare services (facial + brow trim) at a new beauty studio in Manhattan

Concrete

Portfolio - Content creation

Event Recaps/Interviews: meta x Black Entrepreneur’s Day deep dive

Live threading from BED Thread s Account
Creator interview editing captions
Creator interview editing captions

Client: META x Black Entrepreneur’s Day | Storytelling

Brief: Coverage of virtual event on threads and live taping with creator mini interviews

Concrete

Portfolio - Content creation

UGC: daiso partnership deep dive

Photo stills for Instagram feed
UGC video including editing
UGC video including editing

Client: Daiso | UGC

Brief: Go shopping at Daiso and create videos and stills focused on new skincare products and home decor that highlight Daiso products

Concrete

Portfolio - Content creation:

Educational + Shop promotion

Client: NYC Healthy | Educational

Brief: Stills amplifying COVID Vaccine and Booster to support debunking misinformation

Client: Dorian

UGC Shop-Product Highlight

Brief: Stills highlighting product jewelry using trending sounds and showcasing products.

Link to post

Concrete

modeling

Capezio Campaign Dancewear
Benefit Cosmetics Campaign
Freshly Meal delivery service
Phenonemal Media

Kat's modeling portfolio is expansive across hair, beauty, and lifestyle commercial partnering with brands such as: Benefit Cosmetics, Instacart, Phenomenal Media, Freshly, Mele Cosmetics, and Naza Beauty Salon.

Concrete

let’s werk - contact me

I am currently taking bookings for 2024 and ​looking forward to helping bring your brand ​to life through real and dynamic storytelling + ​on brand content where your audience feels ​seen and you feel relief because I got you!

✉️ collab@katrynahoward.com

Instagram icon outlined
TikTok Logo Icon
Mail Envelope Illustration

Current as of August 2024